Effective Date: September 10, 2026
Last Updated: September 10, 2026

Alliance Functional Medicine respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how Alliance Functional Medicine collects, uses, discloses, and safeguards information obtained through this website, our online forms, email communications, text messages, scheduling tools, and related digital services.

By using this website or submitting information through it, you acknowledge the practices described in this Privacy Policy.

SCOPE OF THIS POLICY

This Privacy Policy applies to information collected through:

• The Alliance Functional Medicine website
• Website contact and information-request forms
• Newsletter and educational-content subscriptions
• Online scheduling and intake tools
• Email and text-message communications
• Telehealth-related inquiries
• Cookies, analytics, and similar website technologies

This policy does not replace our Notice of Privacy Practices, which explains how protected health information may be used and disclosed in connection with healthcare services and describes your rights under applicable healthcare privacy laws.

INFORMATION WE MAY COLLECT

Information You Provide

We may collect information you voluntarily provide, including:

• Your name
• Email address
• Telephone number
• Mailing address
• Date of birth
• State of residence or location at the time of care
• Appointment and scheduling information
• Health topics that interest you
• Information included in contact forms or messages
• Information submitted during registration or intake
• Payment and billing information
• Communication preferences
• Other information you choose to provide

Please do not submit detailed medical information through a general contact form, newsletter form, or unsecured email. Clinical information should only be submitted through the secure patient, intake, or telehealth systems designated by Alliance Functional Medicine.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser and device type
• Operating system
• Referring website
• Pages viewed
• Links selected
• Approximate geographic location
• Date and time of access
• Website interaction and performance data
• Cookie and similar technology identifiers

Payment Information

Payments may be processed by a third-party payment provider. Alliance Functional Medicine may not directly receive or retain complete payment-card information. Payment providers process information according to their own privacy and security practices.

HOW WE USE INFORMATION

We may use collected information to:

• Respond to questions and requests
• Schedule, manage, and confirm appointments
• Determine whether services may be available in your location
• Facilitate telehealth visits and patient intake
• Provide requested healthcare or administrative services
• Communicate about appointments, follow-up, and practice operations
• Send newsletters, educational information, and practice updates when requested
• Process payments and maintain business records
• Personalize and improve website content
• Monitor website performance, functionality, and security
• Prevent fraud, misuse, and unauthorized access
• Satisfy legal, regulatory, licensing, and professional obligations
• Protect the rights, safety, and property of patients, users, Alliance Functional Medicine, and others

We will not use protected health information for purposes prohibited by applicable law.

HEALTH INFORMATION AND HIPAA

Information collected while providing healthcare services may constitute protected health information under the Health Insurance Portability and Accountability Act and other applicable healthcare privacy laws.

When HIPAA applies, protected health information will be handled according to our Notice of Privacy Practices, not solely under this general website Privacy Policy.

Our Notice of Privacy Practices explains:

• How medical information may be used and disclosed
• Your rights regarding medical information
• Our responsibilities for protecting that information
• How to request access, corrections, restrictions, or an accounting of certain disclosures
• How to submit a privacy complaint

COOKIES AND WEBSITE ANALYTICS

Our website may use cookies, pixels, analytics services, and similar technologies to:

• Enable essential website functions
• Remember preferences
• Understand website traffic and visitor behavior
• Measure page and campaign performance
• Improve website usability
• Help identify technical or security issues

Some technologies may be provided by third-party service providers. Information collected through these technologies may be governed by those providers’ privacy policies.

We do not knowingly permit advertising technologies to receive medical information submitted through secure patient-care channels.

You may be able to limit cookies through your browser settings. Blocking certain cookies may affect website functionality. Where required, we may provide additional cookie controls or obtain consent before activating nonessential technologies.

HOW INFORMATION MAY BE DISCLOSED

We may disclose information in the following circumstances:

Service Providers

We may use vendors that support website hosting, customer relationship management, scheduling, telehealth, patient intake, payment processing, email delivery, text messaging, analytics, information technology, security, and other business functions.

These providers are authorized to use information only as necessary to perform services for Alliance Functional Medicine and as otherwise permitted by applicable agreements and law.

Healthcare Operations

Information may be disclosed to healthcare professionals, laboratories, pharmacies, consultants, and other parties involved in your care or healthcare operations when authorized or legally permitted.

Legal and Safety Requirements

We may disclose information when reasonably necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process
• Respond to lawful requests from regulatory or government authorities
• Protect the safety of an individual or the public
• Investigate suspected fraud, abuse, security incidents, or illegal activity
• Enforce our agreements and protect our legal rights

Business Changes

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable healthcare privacy requirements.

Sale of Information

Alliance Functional Medicine does not sell personal information for monetary compensation.

Mobile information and text-message consent will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes. Information may be shared with service providers that help deliver requested messages, subject to appropriate confidentiality and data-protection obligations.

EMAIL AND NEWSLETTER COMMUNICATIONS

If you subscribe to our newsletter or request educational information, we may send you:

• General health and wellness information
• Telehealth education
• Practice news and announcements
• Service updates
• Appointment availability information
• Other content related to Alliance Functional Medicine

Newsletter content is provided for general educational purposes and is not individualized medical advice.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the message. Administrative, transactional, or care-related communications may still be sent when necessary.

TEXT-MESSAGE COMMUNICATIONS

If you provide your telephone number and separately consent to receive text messages, Alliance Functional Medicine may send messages related to appointments, requested information, practice updates, or other purposes described at the time of consent.

Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of receiving services.

Reply STOP to opt out of text messages. Reply HELP for assistance.

Opting out of promotional text messages will not necessarily prevent Alliance Functional Medicine from contacting you through other permitted methods or from sending essential nonmarketing communications when allowed by law.

DATA SECURITY

Alliance Functional Medicine uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, internet transmission, email system, or electronic storage method can be guaranteed to be completely secure. You are responsible for protecting the confidentiality of passwords, access codes, devices, and account credentials under your control.

Do not use general website forms, standard email, or social media to communicate urgent or highly sensitive medical information.

DATA RETENTION

We retain personal information for as long as reasonably necessary to:

• Fulfill the purpose for which it was collected
• Provide requested services
• Maintain appropriate business and clinical records
• Meet legal, regulatory, tax, licensing, and professional obligations
• Resolve disputes and enforce agreements
• Protect the security and integrity of our systems

Retention periods may vary depending on the type of information and the applicable legal requirements.

YOUR PRIVACY CHOICES

Depending on your location and applicable law, you may have the right to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information
• A copy of information you provided
• Restriction of certain uses or disclosures
• Withdrawal of consent where processing relies on consent
• Opt-out from certain communications
• Information about categories of information collected or disclosed

These rights may be subject to legal exceptions, identity verification, healthcare-record retention rules, and other applicable requirements.

Rights concerning protected health information should be exercised according to the procedures provided in our Notice of Privacy Practices.

To make a privacy request, contact us using the information listed at the end of this policy.

CHILDREN’S PRIVACY

This website is intended for adults and is not directed toward children under 13.

We do not knowingly collect personal information directly from a child under 13 through general website or newsletter forms without appropriate authorization. Information concerning a minor patient should be submitted only by a parent, legal guardian, or other legally authorized representative through the appropriate secure system.

THIRD-PARTY WEBSITES AND SERVICES

This website may contain links to third-party websites, scheduling systems, patient portals, payment platforms, social media services, or other external resources.

Alliance Functional Medicine does not control the privacy, content, or security practices of independent third parties. You should review the privacy policy of any external service before providing information.

TELEHEALTH AND LOCATION INFORMATION

Healthcare providers are generally required to provide services only in jurisdictions where they are appropriately authorized to practice.

We may collect your state of residence and physical location at the time of a telehealth visit to determine whether care can legally and appropriately be provided. Service availability may vary by patient location, provider licensure, age, condition, and other clinical or legal factors.

MEDICAL EMERGENCIES

This website, its forms, email, and text-message services are not monitored as emergency communication channels.

If you believe you are experiencing a medical emergency, call 911 or go to the nearest emergency department. Do not rely on a website form, email, newsletter reply, social media message, or routine telehealth request for emergency assistance.

CHANGES TO THIS PRIVACY POLICY

We may revise this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations.

The updated policy will be posted on this page with a revised “Last Updated” date. Material changes may also be communicated through other reasonable methods when required.

CONTACT ALLIANCE FUNCTIONAL MEDICINE

If you have questions about this Privacy Policy or would like to submit a privacy request, contact:

Alliance Functional Medicine
[email protected]

For questions or complaints involving protected health information, please use the privacy contact listed in our Notice of Privacy Practices.